RigorLabs

We optimize your user experience for
revenue and LTV.

Struggling to reduce churn? Spending too much on acquisition? Having difficulty increasing revenue per customer?

Data can only tell you so much. Sometimes, to increase precision and reduce business execution risk, you have to go deeper.

RigorLabs does the hard work of studying your customers to understand WHY they do what they do. This insight enables you to build websites and apps that acquire, retain and monetize more effectively.

We give you insights to improve experiences and grow revenue

Amazon knows it. Apple knows it. Google knows it: Solid businesses are built on customers. Technology, product, business, people, finance… all of these functions come together to support and serve the customer.

That’s how healthy businesses are built, and the company that has the best understanding of their customers wins.

Experience tells us there are three key areas of focus, and we can help answer all of these questions:

Acquisition

• How can you spend acquisition dollars more effectively?
• Why are customers attracted to your offers?
• What messages will move customers from trial to subscriber to loyal member?
• What about your experience or value proposition gets them to pull the trigger?
• Are you acquiring the right customers for the right price?

Retention

• What core value does you customer receive?
• Where are you exceeding expectations?
• What is causing customers to leave?
• What opportunities are there to offer value?

Monetization

• How can your revenue efforts add to the value you deliver?
• Are you over or under-monetizing?
• How can you further meet your customers’ needs?
• How do customers perceive your pricing?
• Do entirely new commerce opportunities exist?

Our proprietary methods are tried-and-true, and RigorLabs’ founder Gerry Campbell has been creating products and businesses with them since the Web was in its infancy.

Over the past 25 years, they’ve been used to create products that have generated billions of dollars in revenue for companies ranging from startups to multinational leaders.

And the intellectual property generated directly from RigorLabs’ founders touches billions of users every day around the world.

Through RigorLabs’ proprietary research, this expertise is available to you.